Friday Night Live @ MBM

Creating a marketing campaign for a client was both a fun and challenging experience. I am an Exercise Science major so this class and project was a little out of my comfort zone. My team got to work for the Meadowbrook Mall as they are introducing a new event. They came to us wanting a plan to…

Exposure

I have grown up in a world where we have just about any product at our fingertips. I live in a city that is big by West Virginia standards, but i am also just a short drive from even bigger cities. That being said, I have always been exposed to advertising. This past Saturday, i…

Football+politics=?

Football and politics… two things that you don’t normally combine. 2017 has been an extremely political year, no matter what views you have. With the recent election, oppressed feelings, the war on terror, extreme violence in our nation, and constant social media, we have reached a tipping point as a nation. In recent months, the…

Understanding a Marketing Firm

From a very young age kids go to school to eventually join the workforce one day. After about 20 years (give or take a few), we are expected to know what we want to spend the rest of our lives doing. School is great and it does educate students, however it is not nearly the…

The Journey

In learning about the Consumer Purchase Decision Journey, I learned a little bit about myself. When buying a product, I never think about what lead me to buy something or a particular brand. The Consumer Purchase Decision Journey has evolved through time. The first theory of how customers purchase things was AIDA. While AIDA accounted for…

First blog post

This is the excerpt for your very first post.